The opt-in rate for Apple's consent scheme was 25% a year ago. Within gaming apps, it's jumped to 36%.
Well, this is a "Mobile Insider" column, isn't it? But the real surprise isn't that it's mobile devices, but the reason why consumers have made the shift.
Companies may soon be prohibited from using geotargeting techniques to send ads to anyone within 2,000 feet of facilities providing health care services in Washington state
When it comes to the IAB, mobile is driving overall digital growth. When it comes to the MMA, mobile is almost impossible to find.
In North America, installs were up slightly, but average session length dipped. Revenue/sales rose, but not by double digits.
When Motorola researcher Martin Cooper made the first ever mobile phone call 50 years ago, he used it to get a rise out of his rival at Bell Labs. If he were doing it today, more likely than not, it would be via a text message. Pick your emoji of choice.
Coming to a theater near you: a free wireless internet signal that nobody knows what to do with, except some Canadian nerds.
Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the biggest vector for fraud and why the ad industry has taken its eyes off the ball.
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