The Magna/Vox Media study was released today on the eve of tomorrow's IAB Podcast Upfront.
The announcement leans heavily on returning series, but three new (all unscripted) shows were announced, including a USA Network series described as a "social experiment."
On the heels of last week's 2023 NewFronts, the Interactive Advertising Bureau (IAB) Thursday will host its Podcast Upfront, accessible both in-person as well as streamed online.
And they're certainly not your parent's prime-time upfront either. Some photographic highlights from the IAB's 2023 NewFronts.
That may be an apt way to describe a new report released by Samba TV on the eve of this year's upfront, focusing exclusively on how to reach -- you guessed it -- Gen Z.
With new AR ad features for Instagram Reels and Facebook Stories and performance insights, Meta wanted advertisers to remember who's (still) boss in the social media stratosphere at its IAB NewFronts presentation.
My takeaway after a week of newfront presentations: video of all kinds is a conduit for connecting brands with consumers. But now it's on steroids.
"Vogue World," that is. Watch legendary editor Anna Wintour explain how Conde Nast is transforming a post-pandemic Lower Manhattan street fashion show experience into a preeminent global media and experiential marketing event.
Asked what has been most interesting to see at the newfronts so far, Rozen chose to call out the virtual elephant not in the room.
Taking in this week's newfronts a number of seemingly trivial observations occur to me, including that no matter what their age, male execs on-stage almost invariably wear suits with dress shirts and no ties. And sneakers.