Gen Z's unique, multiscreen ways of engaging with TV offer advertisers new opportunities, underscores new survey.
Millennials drove the rapid growth of paid video-on-demand services, but they're now demonstrating the effects of subscription fatigue and cost sensitivity, new Deloitte research confirms.
Will ad buyers be tickled to hear that CTV ad fraud's $144 million in annual losses pale in comparison to fraud in other digital environments?
They also have an even stronger preference for targeted, relevant ads than CTV owners as a whole.
Nearly two thirds (61%) of all U.S. TVs are smart TVs - up from 45% in 2020.
Game consoles are down from a 26% share in 2015, TVs are up from 31% in that year, according to researcher.
The pursuit of better margins is also driving price hikes, with cutbacks on promotions, confirms a new Antenna report.
While it’s still very early days, launching ad-supported tiers seems to be paying off for both Netflix and Disney+. After a Netflix’s Basic with Ads tier, launched on November 3, grew to more than 1 million monthly active user accounts in the U.S. by the end of its second month, according to a Bloomberg report based on having seen Netflix internal data. And after initially needing to refund some Basic with Ads advertisers because it missed viewership guarantees due to lack of inventory, Netflix reportedly has been delivering on its viewership promises to advertisers. Still, it’s not clear whether the …
A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.
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