Over half are investing more in video, Getty Images reports. ...
Today's News
"The Times" now has 9.7 million paid subscribers, including 9.02 million digital-only. ...
Kia is also launching a video series teaching consumers about common EV terms, charging infrastructure, maximizing battery life and range. ...
Producer of oat-based beverages offers free ads to dairy marketers if they fill out application detailing the extent of their carbon footprint. ...
The once-hip sustainable brand has lost another step, reporting declining revenue as it had to mark down more of its shoes. ...
The shared platforms can help sales teams eliminate tedious manual tasks, the firms say. ...
The folder will be similar to the Gmail spam folder, Google says. ...
As Google brings generative AI into Search through its Search Generative Experience experiment in Search Labs, advertising remains a key element of the experience, the company said Wednesday. ...
Peloton's head instructor, Robin Arzon, is sending motivational video content to Evolve customers via modern take on the traditional hotline called an AI Hypeline. ...
The updates to YouTube's Creator Music marketplace include new cost-management tools that could make licensing music and revenue sharing more accessible to a wider range of creators. ...
Microsoft is most valuable B2B brand at $137.5 billion, while Deloitte is considered the strongest brand according to performance measures like market share. ...
While the campaign doesn't tout Horizon Media, per se, it imbues plenty of goodwill heading into this holiday weekend. ...
Meta is testing a new way to pay creators on Reels, giving them a cut of its ad revenue for the first time -- a move that more closely resembles YouTube's payout structure. ...
"Existing laws do not sufficiently protect Americans' data from misuse," a group of bipartisan lawmakers say in letters to data brokers. ...
Google announced a new integrated search-results page, with an AI snapshot of the details. New generative AI capabilities make search and shopping smarter and simpler on Bard, to integrate ranking and safety systems that Google develope ...
The head of AI company OpenAI, Sam Altman, will testify next Tuesday at a Senate subcommittee hearing. ...
Dubbed "Social Incremental," the new product is being touted as using AI deduplicate "the same individual could be watching a show on a streaming service, browsing social media, and shopping on a website... all at t ...
Many are concerned about possible disinformation and misinformation, Bospar reports. ...
Wendy's is the latest to test the concept, at a Columbus, Ohio location, McDonald's, Hardee's and Carl's Jr. have also deployed AI drive-thru tech. ...
TV station group Tegna posted subscription revenue gains of 6% year-over-year to $414 million, but its ad business remains weak. ...
Like other ad holding companies, Havas cited last year's COVID-rebounding double-digit growth in the first quarter to explain its slower growth this year. ...
MyersBizNet, publisher of The Myers Report and MediaVillage.com, is converting MediaVillage to a nonprofit foundation, becoming a free resource fo content aimed at the "next-generation" of industry talent. ...
This is the brand's first campaign since 72andSunny was appointed its creative agency in 2022. ...
The latest impacts of Paramount Global's reorganization, as it moves to merge Showtime and Paramount+ into a single offering. ...
Vizio saw Q1 growth in its "platform" business from ad and subscription revenue, with smart TV platform revenue up 22% and its ad business 24% higher vs. Q1 2022. ...
BENlabs, an entertainment AI company, Wednesday will announce two AI-powered features to its TubeBuddy SaaS platform. ...
The target is Gen X and millennials who have the disposable income to seek out adventures, Ford's Gretchen Sauer tells "Marketing Daily." ...
Post-pandemic behavioral shifts coupled with growing economic concerns will continue the deceleration over the next few years, according to PQ Media's new forecast. ...
Hurley, who previously was at The Washington Post, is joining Politico for the second time. ...
With weak sales in the U.S., the athletic apparel company plans to intensify marketing and sharpen design. ...
