Microsoft is most valuable B2B brand at $137.5 billion, while Deloitte is considered the strongest brand according to performance measures like market share.

Advertisers are more cautious amid economic uncertainties that may push budgets to the second half of the year.

Many middle-income consumers have a savings buffer to help withstand a possible recession.

As they do every year, the major media companies are about to unveil their multi-platform strategies for the upcoming broadcast year, which includes their respective …

Consumers will spend a total of $7.8 billion on jewelry, $5.6 billion on special outings and $4 billion on electronics.

Younger consumers favor ads that are entertaining rather than educational. About 72% of Gen Z consumers are most receptive to ads on social media vs.19% …

About two-thirds of consumers said they now use free on-demand TV services daily.

Republicans are more likely to say Twitter is good for U.S. democracy than they were two years ago.

For nearly 60 years, "Star Trek" has been part of the television landscape. During its three season run on NBC (1966-69), The Original Series (TOS) …

Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.