by Robert Williams on May 10, 3:50 PM
Microsoft is most valuable B2B brand at $137.5 billion, while Deloitte is considered the strongest brand according to performance measures like market share.
by Robert Williams on May 9, 4:47 PM
Advertisers are more cautious amid economic uncertainties that may push budgets to the second half of the year.
by Robert Williams on May 8, 4:42 PM
Many middle-income consumers have a savings buffer to help withstand a possible recession.
by Steve Sternberg on May 8, 12:34 PM
As they do every year, the major media companies are about to unveil their multi-platform strategies for the upcoming broadcast year, which includes their respective …
by Robert Williams on May 5, 3:00 PM
Consumers will spend a total of $7.8 billion on jewelry, $5.6 billion on special outings and $4 billion on electronics.
by Robert Williams on May 4, 4:33 PM
Younger consumers favor ads that are entertaining rather than educational. About 72% of Gen Z consumers are most receptive to ads on social media vs.19% …
by Robert Williams on May 3, 4:44 PM
About two-thirds of consumers said they now use free on-demand TV services daily.
by Robert Williams on May 2, 5:09 PM
Republicans are more likely to say Twitter is good for U.S. democracy than they were two years ago.
by Steve Sternberg on May 2, 8:55 AM
For nearly 60 years, "Star Trek" has been part of the television landscape. During its three season run on NBC (1966-69), The Original Series (TOS) …
by Robert Williams on May 1, 12:48 PM
Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.