For one, Gen Z is worried about AI's potential to eliminate jobs. Brands should approach generative AI with caution. ...
Today's Opinions
Consumers also say they get too many emails, but email is the more trusted channel, Arion Research reports. ...
The paper asserts that the process is designed to "strategically prepare client-side marketers, evaluate agency credentials, and manage a successful collaboration." ...
The Magna/Vox Media study was released today on the eve of tomorrow's IAB Podcast Upfront. ...
AI is poised to disrupt the music business today far more than the arrival of Napster did back in 1999. ...
The announcement leans heavily on returning series, but three new (all unscripted) shows were announced, including a USA Network series described as a "social experiment." ...
Coveo's Ecommerce Relevance Report provides a snapshot of how the economy and affordability of products is changing consumer behavior and reveals the current mindset around data privacy and shopper anonymity. ...
You would think broadcast TV networks would try to find a new, more innovative approach to handling what remains of what is called prime time. ...
A new tool helps shoppers at a Massachusetts store decorate with virtual furniture, using an approach the company says bridges online and in-store shopping. ...
Actually, maybe you do. The Weather Channel was the only one of the major U.S. news outlets to receive a net trustworthy score among American adults, according to new polling by YouGov. ...
An ambitious new reality-competition show coming to Fox June 5 will have 12 stars competing to survive on Mars ... NOT! ...
The rise of Big Tech and social media has threatened not only local journalism, but journalism in general, by co-opting the ways people receive information. ...
Most companies are somewhat satisfied with their marketing automation, but not greatly so, Insightly and Ascend2 report. ...
Using AI in the app, the platform scans the person's teeth and creates a 3D scan similar to what might happen in a physical SmileDirectClub location. ...
When you build a career on likability in the era of social media, you have to accept that it's a pretty tenuous foundation for fame. ...
In partnership with Brand Innovators, it will take over the space on the Croisette previously occupied by Twitter. The venue will offer panel sessions, parties and other content for Festivalgoers as well as provide an invitation-on ...
Sports marketers need to step up their game against a broader leisure market now better able to compete than at any previous point in the post-pandemic period. ...
Burger King is launching the Spider-Verse Whopper to tie in with the upcoming sequel, "Spider-Man: Across the Spider-Verse," which is due out June 2. ...
On the heels of last week's 2023 NewFronts, the Interactive Advertising Bureau (IAB) Thursday will host its Podcast Upfront, accessible both in-person as well as streamed online. ...
That's what ad industry vet Donny Deutsch told his "Morning Joe" colleagues is the name of a political spot he wants to create that is the antithesis of "Morning In America." ...
Writers are demanding more money in a streaming world seemingly full of more TV series writing opportunities -- while they are getting more work for a lot less pay. ...
A two-word phrase from a 1961 speech might be the most durable two words in the history of television. ...
Gen Z's unique, multiscreen ways of engaging with TV offer advertisers new opportunities, underscores new survey. ...
Shiv and Tom have a reverse Romeo and Juliet balcony scene: almost six minutes of an exquisitely acted gut-punch where each says terrible things about the other. ...
The new Crosstrek has the chops to traverse muddy mountain roads and get you to your destination safely. ...
Almost all buyers say positive interactions will persuade them to return, Oracle Service and Ascend2 report. ...
Google's I/O developer conference Wednesday is expected to reveal many announcements related to artificial intelligence (AI), including Magi, a search-chat integration. ...
And they're certainly not your parent's prime-time upfront either. Some photographic highlights from the IAB's 2023 NewFronts. ...
Brands often have too much data, and they lack the ability to use it effectively. Bill Magnuson, CEO of customer engagement platform Braze, tells us why. ...
Identify the best target for your product who can help you begin to build your business. This is the group that represents the most accessible segment. ...
