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The paper asserts that the process is designed to "strategically prepare client-side marketers, evaluate agency credentials, and manage a successful collaboration." Read the whole story
Like other ad holding companies, Havas cited last year's COVID-rebounding double-digit growth in the first quarter to explain its slower growth this year. Read the whole story
This is the brand's first campaign since 72andSunny was appointed its creative agency in 2022. Read the whole story
Advertisers are more cautious amid economic uncertainties that may push budgets to the second half of the year. Read the whole story
The company cited tough comparisons to a very strong Q1 2022 as well as a struggling tech sector but reaffirmed earlier guidance of 7% … Read the whole story
More than 80% of marketers report they have experimented with the technology, which is changing the search patterns of consumers. Here's how. Read the whole story
Based in London, the shop launches with Pernod Ricard, Korean food brand bibigo and Laser Clinics as clients. Read the whole story
"I've seen first-hand that you don't have to compromise quality to reduce emissions," said Fleischer. Read the whole story
She joined the agency seven years ago and has worked on CPG, consumer tech and real estate accounts. Read the whole story
The company will develop a creative platform that engages amateur athletes in cycling and running Read the whole story
