by Richard Whitman on May 10, 2:44 PM
The paper asserts that the process is designed to "strategically prepare client-side marketers, evaluate agency credentials, and manage a successful collaboration."
by Richard Whitman on May 9, 1:26 PM
In partnership with Brand Innovators, it will take over the space on the Croisette previously occupied by Twitter. The venue will offer panel sessions, parties and other content for Festivalgoers as well as provide an invitation-only space for bigwig networking.
by Richard Whitman on May 4, 12:48 PM
The remit covers the company's US Addiction Sciences and US Behavioral Health business units. The company is known for manufacturing drugs that help treat substance abuse disorders.
by Richard Whitman on May 3, 2:09 PM
Hopefully the strike will be short, the agency opined. "The last thing the industry wants is to impede the momentum that has been gained since the Covid era."
by Richard Whitman on May 2, 10:22 AM
The disclosure follows word last month that Sorrell is undergoing "preventative treatment" following surgery in February to remove a tumor.
by Richard Whitman on May 1, 10:10 AM
The combined firm, to be known for now as Subject Matter + Kivvit, has more than 200 people with offices in Washington, New York, Chicago, New Jersey, as well as an emerging presence in Miami.
by Richard Whitman on Apr 28, 12:10 PM
The campaign focuses on one the Siam N4 scooter's greatest benefits-not emitting greenhouse gases, a very animal-friendly attribute.
by Richard Whitman on Apr 27, 6:15 PM
The award was bestowed by the World Federation of Advertisers at its Global Marketer Week event in Istanbul. Associations from Brazil, France, Norway and UK were also recognized for outstanding marketing leadership.
by Richard Whitman on Apr 26, 10:14 AM
The initiative aims not only to provide financial support to those affected by the "Black tax" social phenomena, but also to raise awareness of this issue and promote "Black joy" within the community.
by Richard Whitman on Apr 25, 5:35 PM
Spark Foundry, part of Publicis Groupe, will assume all media planning and buying duties, including mass media, digital media, and retail media both on and off e-commerce platforms.