• Science in Sport Taps M&C Saatchi As Lead UK Strategic-Creative Agency
    by Fern Siegel on May 10, 10:00 AM
    The company will develop a creative platform that engages amateur athletes in cycling and running
  • Gassed Wins Social-Media Accounts For Fabletics Europe, Drift
    by Fern Siegel on May 5, 10:00 AM
    Its remit is to deliver growth via direct-response creative marketing for the European division of the apparel brand and the U.S.-based home-goods company.
  • Vital Fams Picks Gut For Creative AOR Duties
    by Steve McClellan on May 3, 11:34 AM
    Pasture-raised egg brand Vital Farms has tapped creative independent ad agency Gut as Agency of Record. The brand has been working with agency Preacher, which created a number of ads for the brand’s “Bullsh*t Free” platform that amplified its cage free positioning.   While the official relationship just kicked off, Vital Farms and Gut hatched …
  • Crossmedia Wins Moose Toys Digital Media Planning, Buying
    by Fern Siegel on May 2, 10:00 AM
    Moose Toys portfolio includes Magic Mixies Little Live Pets and action-packed Akedo-Ultimate Arcade Warriors.
  • Camelot Named Media AOR For Carl's, Hardee's
    by Fern Siegel on May 1, 10:00 AM
    The agency will handle media strategy, buy and planning for the brands' 3,000+ stores nationwide.
  • Veuve Clicquot Taps ScienceMagic As UK Creative Partner For Art Exhibit
    by Fern Siegel on Apr 28, 10:00 AM
    The champagne house is one of the most well-established female-led brands. The art show celebrates 250 years of the iconic brand.
  • A&G Wins Freight Farms Brand AOR
    by Steve McClellan on Apr 20, 10:37 AM
    Boston-based full-service ad agency Allen & Gerritsen has been selected as brand agency of record by Freight Farms, a manufacturer of container farming technology. The company says its mission is to of create a global infrastructure that revolutionizes local access to food.   A&G will lead brand strategy, platform development, and creative direction across paid, owned and earned media. The firms will collaborate to implement integrated communications programs targeted to sectors including education, restaurants, …
  • Salut! Hardys Wines Names Above+Beyond Creative AOR
    by Fern Siegel on Apr 19, 10:00 AM
    Above+Beyond will develop Hardys' new brand positioning on the global stage.
  • Party City Selects 22Squared As Media AOR
    by Fern Siegel on Apr 17, 10:00 AM
    Party City is the largest retailer of party goods in North America.
  • Mono Wins Power Home Remodeling Branding Assignment
    by Steve McClellan on Apr 17, 8:34 AM
    Minneapolis-based ad agency Mono has been selected by Power Home Remodeling to lead a brand refresh.   Headquartered in the Philadelphia region, Power Home Remodeling is a leading exterior-home remodeler with over 3,500 employees, 18 locations, over one million lifetime customers, and $1 billion in annual revenue.   Mono is tasked with conducting research, a refresh of the brand positioning, foundational brand materials, a new website, …
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